Method · The caption that sells
The caption that turns a like into a sale
Your photo stops the scroll, but it's the caption that gets the card out. Here's how to write the one that makes people want to own the piece, no ad-speak required.
All guides
Diagnosis · Likes, not sales
Likes but no sales: read the real signal
A post can pull a hundred saves and zero orders with nothing wrong with your product or your price. Here's how to read the gap between attention and the urge to buy, before you blame your reach.
Diagnosis · A faceless feed
A faceless feed: why people forget your brand
Your photos prove the product exists, but every post looks like a different brand. The result: people like you, then forget you. The problem isn't taste, it's memory.
Diagnosis · Posting in fits and starts
Stop-start posting: why your studio eats your Insta
Weeks of silence, then three posts at once on a guilty Sunday. The problem isn't your willpower, it's that your feed is wired to your studio's clock instead of its own.
Method · Show the craft
Sell the invisible: show the craft, not yourself
A buyer isn't paying for the finished object: they're paying for everything they can't see. The material, the hours, the craft, the decision. As long as that work stays invisible, your handmade product reads as one more pretty thing, at a price that makes people hesitate.
In practice · A launch week
Launch a product: your week of posts, day by day
Your next drop deserves better than a single post thrown out on launch day. Here's how to build real anticipation across five days, starting from photos shot at the bench.
In practice · Prepping a craft market
Prep a craft market without burning your evenings
You spend weeks making your stock, then show up on the day with no one knowing you'll be there. A market isn't an afternoon: it's an arc of presence across several days, built with the product photos you already have.
In practice · Re-warming past buyers
Wake up a customer who bought just once
People who bought a soap, a candle or a piece of jewelry once already know you. Reminding them is more profitable than winning over strangers — and far easier.
Diagnosis · Amateur product photos
Your product photo decides before anyone sees your product
On a feed, nobody ever judges your product. They judge the image of your product. And between the two, there's sometimes just an ill-lit corner of a kitchen counter.
Method · Your customers as content
Turn your customers into content
Social proof sells handmade better than any argument. Your customers already produce it — reviews, photos they send, unboxings. Here's how to turn it into content.
Method · One post per network
One piece, the right post on each network
Instagram, Pinterest and Facebook don't read your product the same way. Here's how to start from one creation and turn it into the right post for each, without rewriting three times.
In practice · Selling as a gift
Sell your creation as a gift idea
Most handmade purchases are gifts — and you're selling to the receiver, not the giver. Here's how to position your creation as the gift idea people were looking for.