A launch week
Launch a product: your week of posts, day by day
Your next drop deserves better than a single post thrown out on launch day. Here's how to build real anticipation across five days, starting from photos shot at the bench.
In practice
No three-quarter strategy: one precise move, placed at the right moment, that quickly fills a shop or a market table. A launch, a fair, a single piece spun into a week of posts, past buyers brought back — every time from the photos you already have.
Prepping a craft market
Prep a craft market without burning your evenings
You spend weeks making your stock, then show up on the day with no one knowing you'll be there. A market isn't an afternoon: it's an arc of presence across several days, built with the product photos you already have.
Re-warming past buyers
Wake up a customer who bought just once
People who bought a soap, a candle or a piece of jewelry once already know you. Reminding them is more profitable than winning over strangers — and far easier.
Selling as a gift
Sell your creation as a gift idea
Most handmade purchases are gifts — and you're selling to the receiver, not the giver. Here's how to position your creation as the gift idea people were looking for.