Diagnosis

In an online shop, no one ever buys the object: they buy an image on a screen, and they decide in a split second whether it's worth slowing down for. The trouble is that this little rectangle judges your work on signals that have nothing to do with the quality of what you made. The light, the background, the absence of clutter, the fact that the object lives in a setting rather than sitting on a worktop: that's what carries weight. These diagnostics teach you to read what each post truly costs — the scrolls that never stop, the likes that never turn into orders, the feed people forget from one week to the next. Read first, fix second — and discover that the flaw is almost always in the presentation, never in the product.