How long should a caption be?
Length is the wrong question. A feed folds your caption at a fixed line, and only what sits above it gets read. Here is where that line falls — and what belongs above it.
Social networks
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Instagram
An Instagram feed that reads as one single brand
A scroll-stopping visual in your identity, a caption in your voice: every post hangs together, and your feed turns into a signature.
Explore Instagram
You don’t need to post more.You don’t need to post more — you need to post like you.
A line that stops the scroll — your voice.Yours opens on a line that stops the scroll, then says one thing worth reading — your voice, on your visual.
#contentcreation#socialmediatips#smallbusiness
LinkedIn
LinkedIn posts that do justice to your expertise
A first line built for the "…see more" cut-off, a length you set, real people and companies named. Made for the professional feed, not bolted onto it.
Explore LinkedInCompass Advisory
Strategy consulting · London · 2h
The best strategies tell you what to stop.The best strategies don’t tell you what more to do — they tell you what to stop.
An idea from @Claire Bennett: strategy is, first, about deliberate trade-offs.
…see more
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Facebook
Bring your Facebook Page back to life
Copy built to spark conversation, a visual on brand, and the post scheduled straight to your Page. No more weeks of silence.
Explore FacebookWick & Willow
Candles & home · Portland · 3h
How do you make a candle last twice as long?We get asked this in the shop all the time: how do you make a candle last twice as long?
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Pinterest
Pinterest pins engineered to be searched, not scrolled
Keyword-first title, SEO description, the right board and a 2:3 crop: ReadyToPost builds pins that surface in Pinterest search instead of a caption slapped on an image.
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Handmade Ceramics for a Table That Feels Like You
Studio lifemaisonlune.com
Handmade Ceramics for a Table That Feels Like You
Studio lifemaisonlune.com
X
Built for X threads, not lone tweets
ReadyToPost unfolds one idea into a full thread, with an opening tweet that earns the read and a 16:9 visual only when it backs the point.
Explore XMaya Chen
@mayabuilds · 2h
First 1,000 users in 6 weeks, with zero ad spend. Here’s exactly what worked 🧵
We stopped talking about ourselves. Every post started from a real user pain — never from our roadmap.
102 / 280One thread a week on what we were learning while building Orbit. People follow a story, not a feature list.
107 / 280Thread · 34 posts
Scheduled
The blog
Read on the blog
Organic vs Paid Social for a Small Business
Paid social rents reach; only organic can turn it into an audience you keep. For a small business the order matters more than the split — and a dead profile sinks both.
Best time to post: does it matter?
The best-time-to-post charts were built on millions of huge accounts. For an independent with a few hundred followers, the clock is a rounding error. Here is what moves reach instead.
Should a small business try to go viral?
Everyone wants the post that explodes. For a local independent, a viral spike is the wrong target. It inflates reach, not the audience that books you. Here is what to aim for instead.
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