Instagram Reel size for hotels: 1080 × 1920 and where to frame
An Instagram Reel has one native size, 1080 by 1920 pixels in 9:16, and three zones the app draws over. Where those bands fall, and how the cover is cropped into the 4:5 grid, decides how much of the room a traveler sees. Frame for them once and every Reel from the property shows the stay.
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