Social media strategy for B2B in 7 steps
A B2B buyer rarely finds you on social media. They get your name, then check it. Seven decisions, in order, that build a feed for that check when you are one to five people.
Tactics, frameworks and case studies for independents and small businesses growing on social media.
A B2B buyer rarely finds you on social media. They get your name, then check it. Seven decisions, in order, that build a feed for that check when you are one to five people.
Ads, a Facebook page, LinkedIn posts: a two-person IT business tried all three and got nothing. Each had copied the same problem from the website. Here is the fix, and what changed in six weeks.
Eight marketing strategies sit on every small business list. Two tests, what you already produce and how many decisions a week, leave two standing. The list, the tests, and the one we built for.
Four kinds of company answer that search, from a €30 platform to a €3,000 retainer. Price separates them least. Here are the four questions that do, and which type fits your small business.
Most cleaning businesses chase clients everywhere at once. The ones that fill their week run a five-stage local sequence, and the proof stage is the one almost everyone gets wrong.
Every list of profile picture ideas is judged at upload size. Most people will see yours at 32 pixels, next to a comment. Here is the threshold, the ideas that survive it, and a 30-second test.
Every guide on Instagram marketing strategies opens with three to five content pillars. Pillars sort posts that already exist; they never produce one. Here is the list that does.
Every social media management company sends the same eleven-term proposal. What each term means for a one-to-five person business, which lines are posts, which are coordination, and the asset to keep.
Late Monday morning is where every chart lands. That number averages accounts nothing like yours. Here are the ten mechanisms that set your own Monday window, and the one that outweighs the hour.
Forty-seven saved content ideas, four posts in a year. The ideas a one-person workshop actually publishes come from somewhere else: this week's jobs. Here is why, and the list that fills a week.
Instagram schedules posts natively and for free, up to 75 days ahead. The queue is the easy part. What decides whether it works is the ten minutes after a post publishes without you.
Grow your small business on Instagram with a practical loop: clarify the account, capture proof from real work, publish distinct posts, and review buying signals.

From a single website URL, ReadyToPost builds your brand profile and starts generating on-brand posts — no manual brief to fill.

Create AI product images and social media visuals from your photos or from scratch. ReadyToPost applies your brand style in the right format for each network.

A semantic memory of your brand's real facts, so every post cites what you actually do and have.
Generate on-brand Instagram posts where the 4:5 feed visual and the caption are built together — a scroll-stopping hook, breathable paragraphs, and full-word hashtags grouped at the end, scheduled and ready to publish.
ReadyToPost prepares LinkedIn posts in your voice every week. Review and approve your content, then publish to your profile or company page on schedule.
ReadyToPost prepares Facebook images and posts in your voice every week. Review and approve them, then schedule publication to your Facebook Page.
Generate your images and captions for social media — without spending your days on it.
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