A post's lifespan ranges from about twenty minutes on X to four months on Pinterest, a spread of roughly a thousand to one. That gap, not a flat calendar, should decide how often you repost on each network.
A notebook, not an argument. Small, specific things observed on the platforms an independent actually posts to — each one worth acting on by Monday.
Five platforms publish changelogs that document what each algorithm rewards. Almost nobody reads them. Here's what two years of release notes reveal.
Asphalte invites its audience to co-create the next collection — in public, on the same feed where it posts launches. The mechanism is documented and transposable. Here is how.
Instagram isn't won by the most polished post. It's won by the independent who keeps showing up — week after week, with content that actually looks like their work.
Most small business owners avoid LinkedIn thinking it's for corporate types. The algorithm tells a different story.
Most brands post Pinterest like Instagram and wonder why nothing happens. The platform isn't a feed. It's a vertical search engine sitting on top of buying intent.
