Working your Google reviews
Working Google reviews: the loop that lifts
Google reviews don't just arrive — they're worked. Five concrete moves to place this week that turn a passive listing into a system of asking, answering and adjusting.
In practice
A restaurant doesn't improve in a single move — it improves through fifty small gestures placed where they actually touch something. No grand stroke, no transformation: an arithmetic of small lines that add up over twelve months, then over the next twelve. Practice offers those gestures, one at a time — each applicable this week, readable the next.
Running a short campaign
Running a short campaign without breaking margin
A tasting, a partnership with the wine shop next door, a one-off dish on a Thursday night: a short campaign can restart momentum — or devalue the rest of the menu and chip away at the margin without leaving anything behind. Five concrete moves to design it, frame it financially, and track it from Monday to Sunday.
Winning back a regular
Win back a regular: 5 concrete moves
A regular who used to come every week and now shows up every two months won't be won back by a marketing email or a discount. Five moves to place this week — named, written, measurable — to crack the door open without forcing it.
Rescue a slow service
Rescue a slow service: 5 concrete moves
A specific service that's dragging — Tuesday night, Sunday lunch — doesn't need a full overhaul. Five moves placed this week are enough to shift the line the following week, without touching the menu or the prices.
Social networks
Network by network
AI X (Twitter) post and thread generator
Generate sharp X posts and real threads, written for the 280-character format, then schedule them to ship at the right moment on X (Twitter).
AI LinkedIn Post Generator & Scheduling
Generate professional LinkedIn posts, mention real people and companies right in the text, then publish to your profile or your company page.
AI Facebook Post Generator and Scheduling
Generate conversational Facebook posts, set your emoji and hashtag level, and schedule them straight to your Facebook Page. Text and visual built for the feed.
AI Instagram Post Generator
Generate on-brand Instagram posts where the 4:5 feed visual and the caption are built together — a scroll-stopping hook, breathable paragraphs, and full-word hashtags grouped at the end, scheduled and ready to publish.
The blog
Read on the blog
How long should a caption be?
Length is the wrong question. A feed folds your caption at a fixed line, and only what sits above it gets read. Here is where that line falls — and what belongs above it.
Organic vs Paid Social for a Small Business
Paid social rents reach; only organic can turn it into an audience you keep. For a small business the order matters more than the split — and a dead profile sinks both.
Best time to post: does it matter?
The best-time-to-post charts were built on millions of huge accounts. For an independent with a few hundred followers, the clock is a rounding error. Here is what moves reach instead.
Should a small business try to go viral?
Everyone wants the post that explodes. For a local independent, a viral spike is the wrong target. It inflates reach, not the audience that books you. Here is what to aim for instead.