Working your Google reviews
Working Google reviews: the loop that lifts
Google reviews don't just arrive — they're worked. Five concrete moves to place this week that turn a passive listing into a system of asking, answering and adjusting.
In practice
A restaurant doesn't improve in a single move — it improves through fifty small gestures placed where they actually touch something. No grand stroke, no transformation: an arithmetic of small lines that add up over twelve months, then over the next twelve. Practice offers those gestures, one at a time — each applicable this week, readable the next.
Running a short campaign
Running a short campaign without breaking margin
A tasting, a partnership with the wine shop next door, a one-off dish on a Thursday night: a short campaign can restart momentum — or devalue the rest of the menu and chip away at the margin without leaving anything behind. Five concrete moves to design it, frame it financially, and track it from Monday to Sunday.
Winning back a regular
Win back a regular: 5 concrete moves
A regular who used to come every week and now shows up every two months won't be won back by a marketing email or a discount. Five moves to place this week — named, written, measurable — to crack the door open without forcing it.
Rescue a slow service
Rescue a slow service: 5 concrete moves
A specific service that's dragging — Tuesday night, Sunday lunch — doesn't need a full overhaul. Five moves placed this week are enough to shift the line the following week, without touching the menu or the prices.