Instagram story dimensions are 1080 x 1920 pixels, a 9:16 vertical frame. What nobody writes down is that Instagram lays its own interface over roughly 250 pixels at the top and the bottom of that frame. This guide reads a restaurant's last stories against four failure modes, padded, cropped, covered, soft, and names the single cause behind each one.
Instagram post dimensions take one line to state and a whole service to get wrong. Portrait 1080 x 1350, square 1080 x 1080, story 1080 x 1920 — and one framing habit that lets a single shot survive all three.
The Instagram post size that shows a restaurant photo largest in the feed is 4:5 portrait, 1080 x 1350 pixels. One size for the dish, one for the room, one for the daily special, set once on your phone, and no more re-cropping.
Google reviews don't just arrive — they're worked. Five concrete moves to place this week that turn a passive listing into a system of asking, answering and adjusting.
A tasting, a partnership with the wine shop next door, a one-off dish on a Thursday night: a short campaign can restart momentum — or devalue the rest of the menu and chip away at the margin without leaving anything behind. Five concrete moves to design it, frame it financially, and track it from Monday to Sunday.
A regular who used to come every week and now shows up every two months won't be won back by a marketing email or a discount. Five moves to place this week — named, written, measurable — to crack the door open without forcing it.
A specific service that's dragging — Tuesday night, Sunday lunch — doesn't need a full overhaul. Five moves placed this week are enough to shift the line the following week, without touching the menu or the prices.
Loyalty isn't a stack of nice gestures — it's a system. Five principles to think about return visits by the quarter, not by the week, and stop mistaking a punch card for actual loyalty.
Welcome isn't a human quality you hope shows up every night. It's a frame — thought through up front, equipped, measured against its failures — that survives departures, heavy services and bad days.
Plenty of restaurateurs collect thirty numbers and still decide by gut. The real piloting question isn't 'which software?' but 'which indicators trigger which decisions?'. We set the frame, not the Monday-morning recipe.
Picking an audience isn't writing a persona. It's deciding which moment, which need, which appetite you serve better than anyone — and accepting you'll disappoint a few along the way. Then it filters into the menu, the price, the service, the tone. Without it, everything becomes a compromise.
Résumés come from your account, as much as from job platforms.
Sell what holds the bill, while staying a restaurant.
A room emptying out almost never has a single cause. Before touching the menu or the prices, learning to read the right signals — week over week, lunch versus dinner, the words in reviews — changes the diagnosis, and therefore the lever to pull.
A direct channel, reviews outside the loop, a relationship you no longer rent.
From a single website URL, ReadyToPost builds your brand profile and starts generating on-brand posts — no manual brief to fill.
Create AI product images and social media visuals from your photos or from scratch. ReadyToPost applies your brand style in the right format for each network.
A semantic memory of your brand's real facts, so every post cites what you actually do and have.
Generate on-brand Instagram posts where the 4:5 feed visual and the caption are built together — a scroll-stopping hook, breathable paragraphs, and full-word hashtags grouped at the end, scheduled and ready to publish.
ReadyToPost prepares LinkedIn posts in your voice every week. Review and approve your content, then publish to your profile or company page on schedule.
ReadyToPost prepares Facebook images and posts in your voice every week. Review and approve them, then schedule publication to your Facebook Page.
Every Instagram strategy sets a content mix and stops there. A mix decides which posts exist, not which two land side by side on your grid. And the grid is what a stranger reads.
Every list of Instagram post ideas mixes two species: ideas whose material the work produces on its own, and ideas that need an event staged first. Only one survives past week three.
Free local promotion is two lists, not one. One is a weekend of setup that never repeats. The other costs you every week. Here is the order, and why we only automated the second.
The ideas in these guides become real posts: written in your voice, styled to your brand, and scheduled every week.
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