Push direct bookings
Push direct bookings: 5 moves over 7 days
OTA at 63% of mix, 18% commission: each point gained in direct is worth 14% more net revenue. Five moves placed over 7-14 days to push direct booking without destroying room value.
In practice
A hotel runs on a fast metabolism: what you place on Monday reads on the following Tuesday — no sooner, no later. The window is narrow, but the feedback is clean. The moves collected here hold that cadence: one move, seven to fourteen days, one effect to watch. No overhaul, no quarterly plan — just enough to make next week look different from this one.
Winning back a lapsed guest
Win back a guest dormant for 18 months: 5 moves
A guest who came once or twice then went quiet for 18 months isn't lost — they just stopped thinking about you. Five individual moves placed this week, from your own phone, to crack the door open without forcing it.
Weekly review loop
The weekly review loop: Google, Booking, Tripadvisor
Three platforms, one loop. Five moves to place this week — reply under 24-48h, aim for 8.5+/4.5+, manufacture fresh reviews, read sentiment as a piloting indicator rather than a passive gauge.
Rescue a slow week
Rescue a slow week: 5 moves to place at D-30
At D-30, you can see the week sliding — 38% projected occupancy versus 64% the same week last year. Five moves placed three weeks out, without slashing the room rate, to shift the line before the week opens.